About Pages can feel like stuffy conference rooms and smell like stale jelly donuts.
Not that we don’t appreciate donuts.
Take a breath of fresh air and meet Lynn Tickner, the founder of Ink and Key.
Hi, I’m Lynn!
YES to digital dogears.
NO to virtual dust.
We serve you by investing in practical efforts to help you reach your goals.
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We won’t: spend months creating a 47-page booklet filled with brand terminology no one understands and pretty pictures about your vision and mission.
We will: deliver items like a one-pager with a compelling sales script your whole team will use so much it’ll be digitally dog-eared.
We don’t: want to invest time or money in anything that will collect virtual dust.​​​
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I’m a StoryBrand Certified Guide, a Level C Brand Specialist, mom to two fantastic adults, and dog-grandma to an elderly malti-poo gentleman named Stanley.
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Also, I’m GenX, AKA raised on hose water, and a proud representative of the card catalog generation.
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I live in Columbia, South Carolina, spend as much time as possible on my screened-in porch, and serve clients worldwide.
You have big goals.
Your product or service solves problems, transforms lives, and helps people. It’s that good, isn’t it? You got into this whole thing because you believe in what you do.
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I understand how frustrating it is to go unnoticed by the very people who need you.
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In today’s overcrowded market, a standout brand isn’t a luxury—it’s a necessity.
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You need a partner to help you build, launch, and grow a brand that gets noticed.
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You have to squint hard to even SEE those big goals right now but imagine doing a double take because those goals you never thought you’d reach? They’re in your rearview mirror.
Your new standout brand will:
✓ equip your team with a clear message so customers encounter consistency instead of confusion
✓ get everyone on the same page
✓ banish throwing marketing spaghetti at the wall forever
✓ help your customers make sense of what you do
✓ ensure your customers notice you, remember you, and buy from you
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Together, we’ll make sure your brand doesn’t fade into the woodwork.
Magic Dust
After I shared the Ink and Key origin story with a branding industry leader, he sat back and said, “People need to hear this. It’s inspiring. You created your company out of magic dust!”
Entrepreneurial Roots
With a background in education, I didn’t have formal training in marketing, but I did grow up working in our family business and absorbing an adventurous, entrepreneurial spirit from my dad and granddad.
Problem Solver
As a problem solver, I set out to fix some of the problems I saw in the creative naming space. Finding the right name shouldn’t keep businesses stuck!
I created a common sense naming process and put together a small team who believed in me and my vision. I grew my team so we could serve clients beyond naming.
Our Team
If you work with us, you’ll have the pleasure of meeting some truly wonderful humans like Amy, Cristian, Kara, Sakis, Lauren, Ethan, Kim, Diana, Lorin, Sharon, Faisal, Shannon, Maya, Nick, Amanda, Keith, Gary, Ellen, Sheila, Nathan, and Victoria.
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✓ 18-person creative naming team
✓ project manager
✓ executive assistant
✓ website designer
✓ website developer
✓ graphic designer
✓ videographer
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And we’re growing!
Your Goals Are Our Guide
We create custom teams designed to get you the highest level of outcomes. Your goals serve as our guide.
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In addition to our core team, we regularly partner with a few trusted, brilliant colleagues who specialize in fields like Trademark Law, Advanced SEO, PR and Strategic Communications, and Advertising.
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The team and I at Ink and Key are here to support you every step of the way. Let’s talk!