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The tools and strategies you need for powerful branding and impactful marketing

No need to shop our services cafeteria style.

We'll create a no-fluff custom roadmap designed to help you stand out and reach your goals.

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Remarkably fast timelines

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A team invested in your success

Processes that put you first

Business and Product Naming Services

Struggling with a name that fails to resonate or searching in vain for a name that’s not already taken? The right name connects directly with your target audience. A compelling name sets the stage for your brand's success, making it easy for customers to remember and choose you over competitors.

 

With over 500 naming projects and a fun, effective, collaborative process with the IK Naming Team, stick with us to get a name that will serve you well for years to come.

Marketing Agencies: We've got you. We regularly partner with marketing industry leaders to help you help your clients get a name while avoiding the sometimes BIG UGH of doing it yourself. We even have a White Label Naming Guide to make everything super easy from start to finish. Let's talk! 

Preliminary Trademark Screening + Trademark Power Pack

No one wants to decide on a name, only to have it denied due to trademark issues. Now that you’ve narrowed down your list of name ideas, don't miss the opportunity to catch potential trademark conflicts early to better manage your costs before sending them to your trademark attorney. Our preliminary trademark screening process can help you narrow down your choices, offset attorney fees, and get the best names to market.

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If you want an easy path forward to register your trademark, you'll want our Trademark Power Pack. Get all the details here and purchase yours as a standalone product or add your Power Pack to any naming package

Brand Strategy and Design

Your brand is what your customers say it is. We’ll dial in to the ideas your brand is built upon and decide how to express those ideas in a way that’s meaningful to your customers. We’ll design a standout visual brand, including your logo and supporting assets, to support your clear verbal message. This helps your customers memorize who you are and how you make their lives better so when they’re ready to buy, they’ll think of you first!

 

Kara, the lead graphic designer at Ink & Key, is also a member of our naming team, and if you’ve chosen to develop a logo with us, she’ll join your naming project so she can start getting to know you from the beginning. You’ll love the smooth transition from name to logo design. A logo design includes a massive folder filled with all the different file types, sizes, and variations of your logo you might need.

What if six months or a year later, you realize right in the middle of a huge project that you don’t have the file type you need? Don’t panic. Email us, and we’ll send over the file type you need free of charge.

Brand Messaging

Inconsistent branding confuses customers and dilutes your message. Establish a cohesive verbal brand that clearly communicates your values and vision. A well-defined brand increases trust and recognition, making it easier to attract and retain your ideal customers. Your clear and consistent message locks you into your customers’ brains so when they’re ready to buy, they’ll think of you first!

 

Effective messaging ensures your brand stands out and connects on a deeper level, driving engagement and growth. Strengthen your brand foundation and align your team with a proven messaging framework based on how our brains work.

Website Design and Development

An ineffective website can drive potential customers away. Create a website that not only looks good but also functions seamlessly. Engaging and intuitive websites enhance user experience, leading to higher conversion rates and customer satisfaction.

 

Your website will be a powerful tool that converts visitors into loyal customers. Whether you’re starting from scratch, or just need to modernize and refresh your current site, our team’s got you covered.

Marketing

Knowing where to focus your marketing efforts is tough. Many companies end up in a cycle of random acts of marketing until it feels like you and your team are throwing marketing spaghetti at the wall, hoping something eventually sticks. It doesn’t have to be this way!

 

Our marketing efforts are strategy-first based on the goals you want to achieve and the obstacles you need to overcome. Our team can execute for your team or we can deliver a strategy and a plan your team can execute.

 

If you need specialty services like strategic public relations, top-tier advertising services, or advanced SEO, we’ll customize a team just for you comprised of our trusted, expert partners who can serve you best by doing what they do best!

 

We want you to be sure you’re investing your marketing dollars where they make the biggest impact and contribute to your growth.

Strategic Advisory

Navigating business challenges without a clear strategy is daunting. Strategic advisory services provide expert guidance to overcome obstacles and seize opportunities. We’ll work with you to create strategies to enable informed decision-making and sustained growth.

 

If you need help creating and executing supporting content, we offer optional add-on deliverables. With expert advice and ongoing feedback and support, steer your business towards success with confidence.

Copywriting

We offer comprehensive copywriting services designed to resonate deeply with your audience. With an empathy-first approach, we craft strategy-backed, non-icky copy that focuses on your customers' needs.

 

Our services include website copy, conversion copywriting, product descriptions, SEO, ad copy, blog and article writing, ghostwriting, content editing, and social media copy. Each piece is meticulously tailored to engage, inform, and convert, ensuring your brand's message is clear, compelling, and customer-focused.

Speaking

Capturing and holding the attention of an audience can be challenging. Engaging speaking services should inspire and inform, leaving a lasting impact.

 

The right presentations and workshops elevate your brand's authority and reach, driving interest and action. Lynn Tickner offers StoryBrand-specific keynotes, workshops, and more.

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